A story of confidence, clarity, and turning a side-hustle into a real business.
Maria Lopez had been cleaning part-time for years, mostly through word of mouth. She didn’t have a Google Business Profile, any kind of enquiry system, a professional quote template, or a way to collect reviews. She felt overwhelmed and unsure about how to take the next step. Like many solo cleaners, she struggled with the feeling of not being “a real business,” even though she worked incredibly hard for her clients.
When Maria booked her consultation call with us, she said something we hear from a lot of dedicated cleaners:
“I feel like I do a good job cleaning, but I don’t feel like a real business.”
That insecurity held her back more than anything. She didn’t need hype or complicated marketing. She needed structure, clarity, and something she could be proud of.
In her first month with Cleaners Compass, we built a strong foundation for Maria. We helped her create a proper Google Business Profile with the right categories, a clean description, service listings, and photo guidelines. She instantly started to look more professional online.
Next, we set up a simple enquiry pipeline inside GHL so every call or message had a place to go. For someone who previously relied on scattered texts and missed calls, this alone made a massive difference. Speaking of missed calls — we installed a missed-call text-back system so potential clients received an automatic “We’ll call you right back” message instead of disappearing forever.
We also gave Maria a clean, modern quote template so she could send pricing with confidence instead of feeling embarrassed or unsure. Automated review requests were added as well, turning every completed job into a chance to grow her reputation. Finally, we helped her establish basic branding with a soft pastel colour palette, a simple logo, and a clean font set. For the first time, she felt like her business had an identity.
The results were fast and visible. In just three weeks, Maria went from zero reviews to 17 new Google reviews, all from happy clients she’d served previously but never had a structured process to request feedback from. Her new enquiry pipeline helped her secure six booked jobs, which she tracked effortlessly through her new system.
Most importantly, Maria secured her first ever recurring clients — a huge emotional and financial milestone for a cleaner who previously lived job to job. Her confidence changed dramatically. She told us, “People talk to me differently now. They treat me like a business owner.”
Now that Maria has a solid foundation, we’re helping her gradually raise her prices with confidence, add simple upsells to her quoting process, and keep improving her follow-up system. We’re guiding her toward building more recurring clients, increasing monthly review volume, and narrowing her service area to reduce unnecessary travel. She’s also beginning to use our referral program, which will help her grow even faster without needing heavy outreach.
Maria doesn’t want to build a huge company — she wants stability, predictable income, and pride in her work. She’s already moving toward that future much faster than she expected.
Maria started with almost no structure, no systems, and no online presence — just determination and grit. Now she’s becoming an organised, confident, and respected cleaning business owner. Supporting her journey has been an honour, and we’re excited to see what she achieves next.
